“If nothing has changed then clearly this industry is ripe for disruption.”Jumping forward six years,Kaushal is now the CEO of the world’s biggest online tea company. Teabox.com sells tea directly from the source to consumers in 75 countries, and Kaushal has a goal: to be the first billion dollar tea company. He’s now eying China, a market that is inextricably linked to tea consumption and already comfortably produces over 30% of the world’s tea. “Interestingly, we run less like a tea company, and more like a tech company that happens to be in the business of selling tea direct from source,” he says. While the staffing sounds complex, their goals are simple; recommend the right tea, and get it to the consumer as fast as possible.