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EN
‘Kpop Demon Hunters’ Case Study Anchors Luminate’s APAC Music Insights at All That Matters
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Variety
A case study of Netflix’s global hit “Kpop Demon Hunters” anchored Luminate’s latest APAC and global music insights session at Singapore’s All That Matters conference, where the entertainment-data company unpacked how transmedia hits ripple across music, film and TV.
Premium subscription activity continued to lag the global average but posted strong gains in Japan, South Korea, Vietnam and Thailand.
Japan alone now accounts for nearly a third of premium streams in the region.
“Asia Pacific’s premium streams grew overall by 15% plus,” Ryan said, highlighting South Korea and Japan as leaders.
The “Kpop Demon Hunters” case study underpinned the session’s transmedia theme.