The small independent business, located at The Forum in the town centre, triumphed over more than 7,000 competitors to secure the prestigious title. M & A Today Global Awards recognised the store "for its outstanding service to clients and unique approach to matching customers with the perfect eyeglasses". GPC Opticians distinguished itself by taking a different approach compared to other brands. Additionally, the opticians aimed to enhance the in-store experience, providing customers with coffee and ensuring they felt no pressure to make immediate decisions about their frame selections. [From The Comet of September 29, 2022]