TradeSparq is also doing social ecommerce, but instead of doing social shopping like Taojianghu which is Taobao + Social Network, TradeSparq is doing so-called Social Sourcing which is like Alibaba + Social Network. And to be more accurate, as Micael Kleist, founder of TradeSparq described, it’s Alibaba + Linkedin. As one of the key guys behind TradeSparq, Michael, the ex-manager of GlobalSources in SEA has been working in the global trade market for years. Because it’s Social, TradeSparq has its own metrics to list the search results in certain orders. But it will take some time until more young generation take in charge of the global business.