China mobile internet company Cheetah Mobile has launched Cheetah Ad Platform, a mobile advertising technology platform designed to help marketers reach and engage global consumers with data-fueled audience targeting technology. As a leading mobile app developer, Cheetah Mobile has accumulated 1.34 billion users around the world and its mobile monthly active users reached over 440 million in Q1 this year. Mobile advertising revenue accounted for 89% of total mobile revenue and 48% of total revenue in Q1 2015. “The Cheetah Ad Platform gives advertisers and publishers full transparency into inventory, ad placements, and performance. Cheetah Mobile also provides various platform products such as Duba.com, Cheetah Browser, game centres, and mobile app stores to provide multiple user traffic entry points and global content distribution channels for its business partners.