If you have been keeping an eye on China’s booming online education market, you know that most of China’s language learning startups focus on the domestic market. Kevin started italki in Shanghai as a language learning community in 2007. It surprises many people that more than 90% of our users and revenues come from outside of China,” Kevin notes. “The good news is that you don’t have to choose just one language learning product. Certainly, it is part of the challenge of being an international company.