Comment on WeChat Advertising to Take off in 2015? by ChrisB

['Tracey Xiang', 'More Tracey Xiang', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] Comments for TechNode 2015-01-22 00:00:00

WeChat, which now boasts 1.12 billion registered users, yesterday unveiled the long-awaited advertising program for Moments, its content sharing platform. An ad will be shown as a post by the advertiser’s WeChat Public Account, with users able to “like” or comment on it. *WeChat launched an advertising system for Public Accounts last year that places ads, external links, Subscribe buttons and a one-click Download button for mobile apps at the bottom of articles published by Public Accounts. More than 7000 Public Accounts have joined the program, and average click rate thus far is 2%. Some have enabled subscribers to book hotels or purchase goods entirely through their WeChat Public Account.