For example, live betting, which was unavailable at many sports betting platforms until a couple of years ago, is now a lot more widespread. How we Read: Short and Skimmable informationAs mentioned, it’s not just how we bet that’s changing; it’s also how we consume betting content. For this reason, betting content now needs to be concise and easy to skim. This is an incredible feat, as for many years, sports betting platforms had to follow a one-size-fits-all approach. Players are also more likely to return to sports betting comparison sites that offer similar, tailored experiences.