JD.com, one of the China’s largest e-retailers with 118 million active users is rolling out JD Plus today. It is a premium membership designed to directly challenge Amazon Prime, which has not yet tapped into the Chinese market. Even though Amazon has not yet brought their popular premium service to China, they have introduced Amazon Family. JD currently offers free shipping on all orders over 79RMB, and also offers free shipping to designated JD pick up centers and universities. Interestingly, not many e-retailers in China have this type of premium membership, though JD.com’s firm partner, Tencent, has excelled at it.