Hardware entrepreneurs should avoid what they call ‘Xiaomization’, said a panel on hardware startups including Y Combinator, HAX and early stage VC fund Yunqi Partners at TechCrunch Beijing this month. “We call ‘Xiaomization’ the phenomenon of innovative products being commoditized.”said Benjamin Joffe, general partner at HAX. Luke Iseman, Director of Hardware at Y Combinator, mentioned the importance of the uniqueness of the product. Xiaomi is selling well in China, but still many Chinese people want to buy Apple products,” he says. Show us execution and something new.”HAX also announced the opening of applications for a new accelerator program focused on purely Chinese startups.