Chinese mobile voice search company Mobvoi has rolled out a smartwatch enabled by its own Android ROM, Ticwear. The ‘Ticwatch’ is installed with the company’s customized Android Wear system, which launched at the end of last year. The Ticwear Android ROM has gained popularity in China as an alternative to Google services that are largely blocked in China. Ticwear is one of the earliest smartwatch operating systems optimized for Chinese language and Chinese user behavior. Benefiting from customized Android ROMs for smartphones, Chinese companies want to duplicate the same success by building customized operating systems for Android smartwatches as smart wearables are on the rise.