2015 saw a distinct change in attitude among Chinese TV makers, who are increasingly investing in software over hardware. Xiaomi, whose first Android TV launched a few months after LeTV’s, shipped some 500,000 units in 2014 and about 1 million this year, according to Wang Chuan, head of Xiaomi’s smart TV division. China’s Content Vacuum: An Issue Of Competition And RegulationEach Chinese smart TV maker is committed to building their own content and service inventory, different from the traditional TV market where content access depends on subscription providers instead of TV brands. All major Android TV makers have partnered with at least one of the seven. Veteran media executive Li Ruigang, often referred to as China’s Rupert Murdoch, unveiled a smart TV startup in August 2015 called Whaley.