To Ning Zhang, the co-founder of Limejump, operating a “virtual power plant” is a lot like managing a hedge fund. Limejump is a “technology-driven utility” based in London that delivers a demand-response solution that it calls a virtual power plant. to watch the Oscars, the amount of energy demand will spike. The price becomes a lot more difficult to manage.”That’s why data and data analytics are vital to demand-response solutions like Limejump’s. Without an accurate and real-time pricing model for electricity, Limejump’s “virtual power plant” cannot optimize prices for its clients or energy savings in the grid.