He specialises in social media integration, digital strategy and online fundraising and is a regular contributor to JustGiving’s blog, We Make Giving Social, which explores social giving.] Here at JustGiving, we’ve been monitoring the increasing power of mobile fundraising and its impact on social media since early 2012, when stats revealed huge growth in this area. Mobile users share twice as much as desktop usersIf donors who share are more valuable than those who don’t, then mobile users are the cream of the crop, as they share even more. This demonstrates how social and mobile are inextricably linked and highlights the importance of integrating social and mobile tools into your campaigns in order to increase the impact and their success. JustGiving shared their latest insight on the growth of social and mobile at the Institute of Fundraising Digital Fundraising Conference, in a session called ‘Mobile and social – why our phone is your new BFF‘.