With exact the same idea, features and even web design and layout, Huaban lets users “collect” (just like “Pin” with Pinterest) pictures by uploading local files or grabbing one from existing webpage. New Social Commerce ModelTo some, the potential and significant value of Pinterest model, is it’s influence on purchase. Lots of users use pinterest as their online wish list to collect stuff they want to buy. From the standpoint of referral, Pinterest model has its inherent advantage as the core concept of it is to “save and share stuff you love online”, making it a tremendous traffic source. On the other hand, we are also paying special attention to products in the form of online shopping entrance.