Alibaba has disabled a function allowing webpages from its marketplaces being displayed on Tencent’s social platform WeChat after the two began to compete directly. Since 2013 a number of mobile social shopping startups have emerged to capitalize on the complex needs of small e-commerce businesses. But not all items shared on WeChat are from its own mobile shop platform. A number of mobile shopping startups, “Taobao for mobile” wannabes, have emerged in China, and many existing businesses also want to leverage the popularity of mobile social shopping. It’s too early to predict who will be the Taobao on the mobile web, as the mobile market is quite different.