Guam Visitors Bureau Korea (GVB) successfully participated in the 40th Seoul International Travel Fair (SITF), held from June 5 to 8 at COEX Hall C in Seoul. Celebrating its 40th edition, the Seoul International Travel Fair is the largest and longest-running travel exhibition in Korea. The Guam Pavilion welcomed a strong delegation of on-island partners, including Arluis Wedding, Baldyga Group, Dusit Thani Guam Resort, Hilton Guam Resort & Spa, Hoshino Resorts Risonare Guam, Hotel Nikko Guam, Korea Guam Golf Association (KGGA), Pacific Islands Club Guam, RIHGA Royal Laguna Guam Resort, Skydive Guam, Stroll International, and The Tsubaki Tower. SEEN IN MAIN IMAGE: GVB President & CEO Régine Biscoe Lee participates in the ribbon cutting opening ceremony for the 40th Seoul International Travel Fair. GVB receives the “Best Booth” PR Award at the 2025 Seoul International Travel Fair.