“Lifestyle design is the opposite of running on autopilot, and it is essential to your overall wellbeing,” Reinisch said. “With lifestyle design, the objective is to get to the heart of what you really want in life and then make it your reality.”The Wellness Ethnic is NOT a typical self-help book. Reinisch isn’t a Harvard-educated psychologist or a multi-millionaire living a charmed life. So, what is a “wellness ethic”? “It is the rare self-help book that you won’t be able to put down, unless the sheer bulk of it tires your arms and you drop it,” Reinisch quipped.