According to the new study, 80% of UK adults now say they trust the news and information they see in local media, an increase from 73% in 2024. Danny Cammiade, chair of the NMA, said: "This strong rise in trust underlines the vital role local journalism plays in people’s lives. Whether it is holding power to account, keeping communities informed, or providing a platform for local voices, our industry continues to deliver public value every day. “Ministers must not place this at risk with ill-judged plans to remove alcohol licensing notices from local papers and their websites, which would shroud local communities across Britain in secrecy and damage local journalism. “With growing public trust and strong cross-party support in Parliament, this is a moment to champion the role of local journalism not just as a democratic cornerstone, but as a dynamic and effective partner.”