Amazon went to trial on Monday in a closely watched case that could reshape how tech companies sell subscriptions online. “For years, Amazon has knowingly duped millions of consumers into unknowingly enrolling in its Amazon Prime service,” the FTC said in its original complaint, filed in June 2023. Court filings show Amazon executives were aware of widespread “non-consensual enrolment” into Prime but resisted fixing the process. Amazon has also insisted that its enrolment and cancellation systems have improved in recent years and that the allegations are outdated. If the FTC prevails, Amazon could be hit with significant financial penalties and ordered to overhaul its subscription practices under court supervision.