According to the latest Mortgage Solutions poll, around 20% of brokers are using AI tools occasionally, with 25% saying they use it rarely or not at all, respectively. In mortgages, as in life, some people are early adopters who embrace new tools right away, while others are more hesitant. Atkinson continued that brokers could also use AI tools like chatbots and ChatGPT to help reduce the admin burden. “These tools help the correlating teams save time, spot trends, and focus on the areas where human expertise really matters,” he noted. However, when it comes to giving “personalised financial advice”, AI is “simply not a substitute”.