It has been more than six years since the challenger bank movement gained real momentum. The government’s driver for creating challenger banks was the apparent monopoly the big four banks had; a monopoly blamed partly as a cause of the credit crisis in 2008. Take Atom Bank as an example, the first mobile-only bank in the UK, demonstrating what could be achieved using technology. There have been further examples of fantastic use of new, innovative technology by challenger banks seeking to achieve improved customer acquisition and customer interaction. One thing for sure is that the challenger banking movement has been a driver for more customer choice as well as raising the bar.