Cook made the remarks during a CNBC interview at Apple's flagship Fifth Avenue store in New York, where he was met by massive crowds celebrating the iPhone 17 launch. The company raised the price of its iPhone 17 Pro by $100 while holding steady on its entry-level models and introducing a new Air model at a higher price point. To minimize exposure to U.S. tariffs, Apple has shifted a significant portion of its iPhone production to India and Vietnam, away from its historically China-heavy supply chain. Cook also responded to questions about Apple's artificial intelligence strategy, as competitors have rushed to showcase new AI products. Cook briefly discussed Apple's manufacturing academy in Detroit and competition in the semiconductor industry, adding, "Competition is very good for the foundry business.