Belle and Jason Richardson, who own and run a farm in Pocklington, have created SealStop, which is an automatic shut-off device designed to plug the gap between water usage and water wastage. Apart from winning a number of significant awards, the Richardsons have been approached by two major companies to buy SealStop, but they have said 'no'. Belle said: “Our ethos is very much people first and profit second – it's about helping people not to waste water. “We have approached various water companies, telling them about SealStop, including Anglian Water, who are very interested and have been supportive, and Yorkshire Water. So far we are delighted with our progress – out of thousands of SealStops sold, only two have been returned.”