For EuroNAS CEO Tvrtko Fritz, simplicity isn’t just a design principle; it’s a founding philosophy. “You might see a Rockstar Data Storage box, but it’s running EuroNAS underneath.” That quiet ubiquity is now being challenged by a shift in go-to-market strategy. EuroNAS is seeing what Fritz calls “extreme” growth, driven by customers seeking alternatives to VMware. They’re leaving because they have to.”EuroNAS’s response is eEVOS, a hyperconverged operating system that integrates virtualisation, storage, and backup. “After three years, you only pay for support,” Fritz explains.