Brother has launched a multi-million-euro campaign aimed at expanding its presence in the SOHO (Small Office/Home Office) and SMB (Small and Medium Business) inkjet printer market across 15 European countries. The initiative responds to rising demand for reliable, easy-to-use inkjet solutions and seeks to strengthen brand recognition in the A4 inkjet category, an area where Brother sees untapped potential. The campaign is designed to highlight product durability and usability, with messaging tailored to everyday business printing needs. “We’ve got an incredibly strong inkjet offering that gives teams in SMBs and SOHO customers exactly what they need: reliable, easy-to-use printing time and again,” said Matthias Schach, Director Brother Europe – Sales & Marketing. Schach added: “In addition to building brand awareness and perception, we are using the campaign to optimise the whole buyer journey and give our partners primed customers that are ready to buy Brother inkjet printers.