Apple TV + currently stands as a money-losing service under Apple's control. Apple is now raising the price of Apple TV+ in various markets. Apple TV+ Announces A Price Hike For Various RegionsApple revealed it is raising the price of Apple TV+ in the U.S and select international markets, including the U.K. Existing Apple TV+ subscribers will have a small 30-day window to take a deep breath and prepare for the new expense on their renewal date. It is worth noting that, yes, Apple TV+ remains the only major streaming service that does not offer a price-reduced ad-supported plan.