Apple’s Apple’s September launch is circled on every tech watcher’s calendar, and this year the company has already confirmed the date: September 9, 2025, 10 AM PT, back at the Steve Jobs Theater in Cupertino. The iPhone 17 family will almost certainly headline the show. He posted images of Urban Armor Gear (UAG) cases designed for the iPhone 17 lineup. Familiar Look, Quiet TweaksFrom the cases, the regular iPhone 17 doesn’t look too different from the iPhone 16. Read also Apple Confirms iPhone 17 Series Launch DateSoftware Waiting in the WingsOf course, September is never just about iPhones.