| BY Adam Shaw |DDB Melbourne creative team Phoenix Santamaria (left) and Rory Moore (right) is representing Australia at the 2025 Creative LIAisons program in Las Vegas, featuring some of the world’s most respected creative directors as speakers. Here, Santamaria and Moore report exclusively for Campaign Brief. Perry Fair told us that you’re only as good as the worst idea you choose to put in your book. And when it comes to making work, Peter Khoury’s wise words were that “if you feel nothing, there’s a problem”. It was truly an awesome start to the sessions – and it set the tone for the rest of the day.