Brazen MENA has been appointed as the official PR agency for global fashion brand Abercrombie & Fitch in the Middle East region. Hollister Co., often advertised as Hollister or HCo., is a retail brand owned by Abercrombie & Fitch Co, selling apparel, accessories, and fragrances. Katie Adams, Vice President of Marketing EMEA, Abercrombie & Fitch, said, “We’re excited to work with the Brazen team to help us tell our brand stories in the Middle East. Louise Jacobson, Managing Partner at Brazen MENA, added: “Iconic fashion deserves iconic storytelling and that’s exactly what we’re delivering for Abercrombie & Fitch and Hollister in the MENA region. With offices in Dubai and Riyadh, Brazen MENA continues to build on its bold new brand platform – B Ahead, B Brazen, driving greater Visibility, Reputation and Impact across the region.