Key takeawaysThe debate surfaced critical insights for brands navigating Gen Z engagement:Co-creation over control : Brands must move beyond dictating briefs to influencers and instead co-create authentically with Gen Z.: Brands must move beyond dictating briefs to influencers and instead co-create authentically with Gen Z. Generational nuance : While Millennials introduced digital to the workplace, Gen Z are digital-first and values-driven, and Gen Alpha will be AI-natives with even bolder expectations. : While Millennials introduced digital to the workplace, Gen Z are digital-first and values-driven, and Gen Alpha will be AI-natives with even bolder expectations. Walk the talk : Gen Z demand real action on social issues, not token gestures. Complex and nuanced identities : From building businesses to protesting and live-streaming activism, Gen Z refuses to fit into one box.