PureGym plans to have opened 60 new sites in UK by end of this yearIt is targeting rural areas and smaller towns as well as big citiesView Image Sign for the gym and fitness brand PuregymPureGym has set its sights on opening up to 60 new gyms in the UK this year as it accelerates its expansion amid a growing cohort of people prioritising fitness. The gym operator, which is known for having many of its sites open 24 hours a day, said it was targeting rural areas and smaller towns as well as big cities. ‌It comes after four new UK gyms launched on Friday, bringing the total opened across the country so far this year to 34. The group has plans to open between 55 and 60 in the UK by the end of 2025. Launching at a similar time to smaller rival The Gym Group, it has capitalised on demand for low-cost and contract-free gym memberships, with many sites open 24 hours a day, seven days a week.