Jamie Oliver’s new campaign wants to change the system for children with dyslexia, but is the label a useful one? Jamie Oliver’s new campaign wants to change the system for children with dyslexia, but is the label a useful one? The long-term study asked parents of children experiencing literacy difficulties about their experiences of the education system, as well as those of their children. We were interested to explore whether they saw literacy difficulties in the same way, and what role a formal diagnosis of dyslexia played (if any) in the management of literacy difficulties. Among our respondents, teachers’ knowledge of dyslexia and how to support the barriers arising from the profile was patchy and binary.