“While the bill wasn’t intended to prevent discounts, the writing on the page did just that” as corporate pushback kills Colorado’s surveillance pricing legislationColorado’s attempt to regulate how companies use personal data for pricing has hit a roadblock as corporate pushback led to the suspension of a proposed bill. “While the bill wasn’t intended to prevent discounts, the writing on the page did just that,” said Rachel Beck, executive director of the Colorado Competitive Council, a local business group that opposed the state’s legislation. Corporate resistance leads to significant changes in state-level pricing regulationsMajor companies, including DoorDash, Verizon, and United Airlines, mounted opposition to the Colorado bill. This development in Colorado reflects a larger pattern of corporate influence on surveillance pricing legislation. The situation highlights the vacuum left by federal inaction, as the Federal Trade Commission’s investigation into surveillance pricing was shelved by FTC Chair Andrew Ferguson after President Donald Trump took office.