How businesses and consumers are responding to tariff uncertaintyThe unpredictable nature of Trump’s tariff decisions has created significant challenges for businesses, both large and small, making it difficult for them to plan effectively. President Trump responds to the “TACO” trade theory of tariffs and markets: “Don’t ever say what you said. https://t.co/TwwPLAkk0C pic.twitter.com/JfI3KxADYg — Sahil Kapur (@sahilkapur) May 29, 2025Consumer sentiment has shown similar volatility, with public confidence closely tied to perceptions of impending tariff decisions. Sources close to Trump’s team indicate that the president is not concerned about the market’s volatile reactions to his tariff decisions. When confronted about the “TACO” theory by a reporter, Trump responded defensively, calling the question “nasty” and defending his approach by citing his handling of tariffs with China and the European Union.