You’re not thinking about how to brush your teeth, piloting pioneering new techniques to better scrub the back molars. David Hall, co-founder and executive director of social enterprise Behaviour Change, says it’s all about making the better choice as frictionless as possible. But if something is hard and you’re not that bothered, chances are you’re not going to take it up. As habits are context based, if the context changes, so can the action associated with it. We may be running on autopilot, but that doesn’t mean we’re not still in the driver’s seat.