For some investors, the top 3 investment goals are returns, returns, and returns. Impact investing, which can be quite personal, is another type of investment goal that is important to some investors. Good returns are a must—most investors want to maximize their investment returns, so it is critical that the expected returns of the impact portfolio are in line with the expected returns of our non-impact clients. Impact Investing is one such action. For others, the draw to Impact Investing is strong.