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Newly Appointed Aramore CEO Melisse Shaban Discusses NAD+, Skin Longevity and the Brand’s Next Steps
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WWD
Melisse Shaban has joined NAD+ skin care brand Aramore as chief executive officer.
However, like collagen, NAD+ declines with age, which in the skin may lead to sagging, dullness, fine lines and more.
The brand’s lineup includes the NAD+ Cell Energizing Supplement, $55; NAD+ Renewing Eye Cream, $68; Retinol Peptide Boosting Serum, $110; NAD+ Cell Restoration Cream, $92, and NAD+ Cell Energizing Treatment, $92, which is the brand’s hero product.
Like most NAD+ oral supplements, a precursor is required in skin care.
“Being an extension of recovery and wellness versus sitting next to traditional skin care brands is going to be interesting for us,” she said.