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EXCLUSIVE: Marimekko to Bring Its Bold Prints to Paris With First Flagship
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WWD
PARIS — Finnish design house Marimekko is set to open its first flagship in Paris, marking a milestone in the brand’s global expansion.
The Paris launch continues Marimekko’s “key city” strategy, choosing a hub and building an ecosystem around it, to concentrate its brand-building efforts and customer engagement.
Located at 120 Rue Vieille du Temple, the 1,500-square-foot flagship will house Marimekko’s full lifestyle offering, from ready-to-wear and accessories to homewares.
The Paris flagship fits into a broader strategy to modernize the brand’s European retail footprint and expand into Central Europe from its Scandinavian base.
The Marimekko flagship will open Oct. 24.