Against a backdrop of increasing sponsorship by gambling firms in esports, the Danish Counter-Strike team Ecstatic has announced a partnership with Gamban, a software company that helps those struggling with gambling. This marks the first time a professional esports team has seen its primary sponsorship come from a company tackling gambling harm. Announced in a press release on September 12, 2025, Ecstatic called the sponsorship a "groundbreaking partnership focused on protecting people, not promoting betting." "Partnering with a team that rejects gambling sponsorship entirely is a powerful first step. According to a report by Esports Insider, gambling sponsorships now represent 25% of total esports sponsorship revenue, with numerous professional esports teams and organisations, including FazeClan, Fnatic, and Heroic, signing deals with betting companies.