Adding licensed music to video games has a reputation for being a notoriously complex and challenging process. The company was founded in 2020 with the goal of allowing developers and publishers to seamlessly integrate licensed music into their titles, with Styngr taking care of all the tricky negotiations with music companies. All in all, it's a "super complex, highly lawyered" operation, he says, and one in which games companies often question the value that's being added by licensed music. But he thinks that if the process can be opened up, there's huge potential for the use of licensed music in games. Meanwhile, the other co-founder of Styngr, VY Esports' Oleg Butenko, "comes out of the world of music and gaming," Tarrand says.