The question of whether, where, and how to use generative AI in game development is one of the most controversial issues of recent years. Lewis Packwood, of this parish, noted after Gamescom that the use of AI in various aspects of development is already widespread across the industry, albeit often kept quiet to avoid a furious consumer backlash. As he pointed out, however – and Bryant Francis at Game Developer explored in more depth this week – the question of whether AI actually speeds up development, and to what extent, remains up in the air. The problem AI purports to assist with is, after all, a truly existential issue for many studios. But it's on an entirely different planet from the promises being made by AI companies to try to convince studios to make AI central to their workflows.