Video Games Europe and the European Games Developer Federation (EGDF) have launched the Pixels to Policy campaign, which aims to "explain the industry to people who aren't familiar with video games." Announced on September 22, 2025, Video Games Europe and the EGDF, which both represent the European video games industry, described the campaign as "a comprehensive showcase of the economy, the jobs, the games, and the vast consumer choices provided by Europe's creative and digital trailblazing video game sector." The Pixels to Policy campaign hopes to explain the industry to those who are unfamiliar with video games, with a particular emphasis on ensuring Europe's policymakers are "well-informed" about the industry. The campaign's website, which is formatted like a pixelated video game, offers four levels, each offering information, stats, video explainers, and more on a specific aspect of the industry. Last month, Video Games Europe published its All About Video Games report, which found that digital purchases made up 90% of European gaming revenue in 2024.