Roblox has appointed Vlad Loktev as chief creator ecosystem officer within its creator division. Lotev will start on September 29 and lead creator success efforts, including "building an integrated suite of development tools, developer relations, as well as platform events, strengthening Roblox’s relationship with the creator community." "As Roblox tracks towards its goal of 10% of all gaming content revenue flowing through the Roblox ecosystem and being distributed within our community of creators, Vlad will play a key role in supporting the community making it all possible," the company said. "The energy and potential of our creator community has never been more powerful. Earlier this month, Roblox announced a "suite of innovations" across AI and creator monetization, and revealed that over the last year, creators earned over $1 billion through the DevEx program.