Wisconsin-based Midwest Games has secured $2 million in investment to "redefine game publishing support" and "champion underrepresented developers." Announced on September 22, 2025, the investment is from Kansas City's Prevail Private Capital and marks the firm's first investment in the video games industry. "Midwest Games is exactly the type of values-driven innovator we want to back," said Kerry Lawing, CEO of Prevail Private Capital. "The gaming industry evolves at breakneck speed, and Midwest Games' model is built to adapt and thrive. Midwest Games was formed in 2023 by Ben Kvalo, formerly of Netflix, and Rob Martin, XSET alum, and is "pioneering a publishing-as-a-service model."