Etihad Cargo, the cargo and logistics arm of Etihad Airways, has launched SmartTrack, a first-of-its-kind service that allows customers to monitor their shipments in real time. The service provides live updates on location and cargo conditions, marking a major step in Etihad Cargo’s digital transformation strategy and setting a new standard for transparency in air freight. A dedicated 24/7 SmartTrack Control Centre ensures live case tracking, prioritises alerts, and enables real-time intervention and resolution. Customers can track shipments by air waybill, origin, destination or product type, monitor sensor data, receive milestone and SLA alerts, and view custody chain details before and after Etihad Cargo handling. Stanislas Brun, Chief Cargo Officer at Etihad Airways, said the service combines simplicity, intelligence and automation to give customers greater control and confidence in managing their shipments.