You can then convert them into customers by offering paid products and services, and then keep escalating them into higher-value services or products.” “I think one of the best ways to make money on LinkedIn is by using LinkedIn’s Boolean search function to find your target client,” said Holden Andrews, founder of Helpful Home Group. As with most online advertising platforms, LinkedIn Ads offers great analytics, which, Marquez explained, can provide insights into the performance of your ad campaign and allow you to “calculate the tangible ROI of your ad dollars.”