Jake Paul, the enfant terrible of contemporary boxing, was about to face former UFC star Tyron Woodley in front of a sold-out hometown crowd. After entering the fight world from social media stardom, the 24-year-old started making his presence felt by his boisterous presence and conscious starching punches. There have always been novelty boxing matches, but novelty careers are another matter, at least at the level Paul has already attained. Jake Paul may be a successful boxer simply because he’s Jake Paul, not for any other reason. Will the public keep tuning in now that it’s clear Paul isn’t Mike Tyson?