The site launched in 1998 under the direction and financial support of Deputy Chief Billy Goldfeder and Gordon Graham, respectively. No one makes any money, No one can advertise, and thanks to Gordon Graham, all operating costs are covered. Adjacent to her home was a huge oak tree that I played on, and inside the home was a picture of the oak tree 50 years prior – so very, very small – and Grandma told me stories about how the oak tree grew so big. To commemorate its quarter-of-a-century anniversary, the site is selling T-shirts with a 25-year logo, with proceeds going to the Firefighter Cancer Support Network. Goldfeder serves as a senior fire adviser for FireRescue1, and Graham is co-founder of Lexipol, parent company to FireRescue1.com.