But what do online reviews of physicians tell consumers? In a new study, researchers from The University of Texas at Dallas investigated whether patient-generated online reviews of physicians accurately reflect the quality of care. In short, while patients seem to trust the reviews, the physicians don’t.”In their study, published online Sept. 23 in Information Systems Research, Lahiri and his colleagues examined the relationship between online reviews of physicians and their patients’ actual clinical outcomes. Prior research on online reviews of physicians is rather limited and does not cover chronic diseases in general, Lahiri said. “Since prior research on online reviews is mostly based on search goods and experience goods, it typically finds that online reviews are useful to prospective consumers.